A young friend of mine came to me to ask for help.
We met a few years ago while playing pool.
He is 20 years younger than me, and despite our age difference, we get along pretty well. We have a lot of shared interests and it is great to have someone to talk to about those things. Well, he came to me and asked how I managed to get the most popular heating and air conditioning company in town. I am a heating and air conditioning business owner, and overtime, my A/C company has become the most popular in the town, but it did not start out that way. My young friend has a business of his own, and he wanted to know how I got the success of mine. Well, one of the first things I asked to see was his website. And I wasn’t surprised when I learned that he didn’t know about search engine optimization or pay per click. He barely knew anything about Google ads either, and it was not at all hard to see how his business wasn’t very popular. So I started telling him all of the things that an online marketing business once told me. I told him that he needed to learn SEO, PPC and SEM if he wanted his business to survive. You can easily learn about those three things online, and if he still struggled or couldn’t understand those subjects, there are marketing companies available for help. There are also businesses that offer SEO services specifically for that reason. That is how I became the most popular A/C business in town with all of those methods. My friend thanked me and went home to research what I told him.